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  • Writer's picturePatricia Peprah

My Lessons from Guy Kawasaki

There are individuals whose achievements have left a mark on me; one such person is Guy Kawasaki, who rose from humble beginnings, pushing the boundaries to become a leading personality in his chosen field. His understanding of business concepts is awe-inspiring and easy to apply. Here are three lessons to ignite your passion.


Guy Kawasaki was born on 30th August 1954, to a not-too-rich family. He attended Sandford to study a major in psychology and then to UCLA for his Masters, whiles studying, he started work at Nova Styling, where he acquired selling skills that propelled him in his career.

In 1983, Apple Inc. hired him as a software evangelist, a role in which he was responsible for promoting Apple's products to software developers and other potential customers.

In 1987, he founded a database company called Acuis and two years later, he started his consulting business on writing and speaking.

In 1995, he went back to Apple Inc. to help with the business at a time it was believed to be going down and two years later, he left to start his own company, Garage Technology Ventures; Garage provided early-stage venture capital to technology startups.


Guy Kawasaki was known for his hands-on approach to investing, and his ability to help entrepreneurs turn their ideas into successful businesses.

He is a renowned speaker with over 50 keynote speeches and has written more than 15 books. His most popular book, 'The Art of the Start 2.0' is a guide for entrepreneurs on how to launch a successful startup.

Guy Kawasaki inspired so many businesses and brands around the world and he is known for popularizing the term evangelist in marketing, which means brand ambassador. If you have the time, listen to his podcast, The Remarkable People.

Three Important Lessons from Guy Kawasaki that Inspired me

Lesson One

His belief that relationships must not be transactional.

This may sound strange, especially for a business aiming at making money; to succeed, businesses must first build emotional and personal connections with their stakeholders for continuous patronage; going into a transactional relationship may help you achieve your goal, but may not guarantee repeat business.

An example of a successful business that believes in the above lesson is Facebook which allows you signup first, build a relationship as they get to understand who you are and based on the relationship, they make money by giving you the services you desire most.


Lesson Two

His belief that it is good to give first.

Giving first applies to practically all aspects of life, including networking and professional connections; He shares his knowledge in business and inspires individuals and brands; Guy Kawasaki's net worth of over 30 million dollars may be partly because of this; he gives first, develops a business connection and makes money from it. So never hesitate to share what you know or have when needed


Guy Kawasaki once said, "The best reason to start an organization is to make meaning; to create a product or service to make the world a better place."

Businesses are established to solve problems and challenges in society, so when you see the need for something, you create a business that solves it.

Always look for ways to assist society, find out who your target market is and look for solutions to their issues. This is an effective way to do business and impact lives.

Lesson Three

His belief that learning is a process

Guy Kawasaki believes learning is a continuous process rather than a singular event: Effective learning requires engagement, connection, repetition, and practice. The learning process can be lifelong; as individuals, our behavior and skills will improve as we interact with people and acquire new knowledge.

One gives freely, yet grows all the richer; another withholds what he should give, and only suffers want. Whoever brings blessing will be enriched, and one who waters will himself be watered. PROVERBS 11:24–25

Those who give freely and generously are happier, healthier, and experience more blessings.

Guy Kawasaki shares his knowledge and experience; through this, he gains more knowledge interacting with brands and people. His success is a testament to his entrepreneurial spirit, his ability to inspire others and the blessings one receives from sharing.

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